After a while, business owners are asking themselves questions about streamlining processes, "expanding" their products, and the business as a whole. In the digital age, the information technology sector can offer a wealth of advanced solutions to achieve various goals: increase production efficiency, optimize logistics and marketing policies, automate business processes, and lower the costs.

It is possible to achieve goals by integrating intelligent systems (intelligent products).

Intelligent products: a broad concept that encompasses decision-making systems (expert systems), neural networks, various data analysis algorithms and other elements that greatly expand the possibilities for a company to grasp the surrounding reality.

The fact is, regardless of the talent of the organization's employees, the effectiveness of the team of specialists, and the strength of organizational synergy, intelligent information products are better able to fulfill their task.

The high efficiency of intelligent products is mainly due to the fact that they work with a deeper cut of the surrounding reality and are able to capture the relationship between different objects.

The specialist, in turn, is not able to grasp the connections that the machine "sees" because of the limited ability to reconstruct the situation (due to an insufficient receiving device and bias of the intellectual function - human thought).

Intelligent systems capture more facts, more relationships and, as a result, perform their tasks as efficiently as possible.

AZN has the experience in development, integration and, most importantly, the ability to identify "blind spots" of a company (places likely to present intelligent products). Here are three small examples of using intelligent systems from our experience:

• CUSTOMER INTELLIGENCE SUITE (CIS) - a service that is a kind of aggregator and smart analyzer of social data and customer feedback. The capabilities of the service are not limited to the banal production of social networks statistics, in addition to the basic functionality, the networks of neurons integrated into the service allow to determine the tone (mood) of the users of the product, the dynamics of this environment, highlight the key positives and negatives and the comparison functionality of several products on the database not only from the indicated sources, but also from social networks in general.
• RTBO, personifying "the essence" of the Range.Trade trading platform. RTBO is an investment robot that uses the "wisdom" obtained as a result of "deliberation" (as long as it can be applied to a neural network) in trades of experienced traders in the system.
• AZN Brand Defender. AZN BD is able to establish the process of automatically interacting with customers using keywords and hashtags, providing many opportunities to customize the interaction between the customer and the administration infrastructure. The parameter list includes database writing functionality, statistics, email delivery, conditional statements, and so on.

As a new digital era approaches, we are on an exponential curve in the development of information technologies and companies that ignore the opportunities offered by this era will be overthrown by more determined and technologically advanced competitors.

It is necessary to be more effective in reality, and this is possible only through alternative means of dealing with the surrounding facts, generalizing the relationship between them - intellectual products of information.