Continuing the topic of big data raised in the previous article (https://aznresearch.com/ru/news/big-data-in-business ) let us look at a few examples of how big data analytics have been used by different companies.
Let's start with a company called Hoff, a Russian chain of furniture and home accessories. Includes 43 stores in Russia.
This network has set the following tasks:
Thanks to the implementation of Big Data analytics, we got the following results:
ROI in multiple product categories increased to 17%
The analytics of mailings showed that for 1 ruble of online revenue, there are 4 rubles in offline points of sale.
More than 30% of the profits of Moscow hypermarkets come from users of the Hoff.ru website.
Next, we will consider a company that needs no introduction: S7 Airlines.
The company pursued the goals:
As a result of implementation:
Finally, consider a company like CarPrice, which specializes in selling used cars through an online auction.
The wishes of the company were as follows:
Eventually:
Traffic costs have decreased by 4 times, without any harm to the quality of content.
Thanks to the fast loading of content, users made the decision to buy a car much faster.
And these are not all examples of successful implementation of "big data" in their products, there are thousands of such examples. Therefore, if you are interested in the implementation of big data analytics, this is a reason to consider ready-made options for their implementation. We at AZN Research already use big data analytics in the form of Advanced Analytics Suite 3.0