Big data in business: experience of companies

In this article, we will provide examples of the use of Big Data analytics by various companies.

Continuing the topic of big data raised in the previous article (https://aznresearch.com/ru/news/big-data-in-business) let us look at a few examples of how big data analytics have been used by different companies.

Let's start with a company called Hoff, a Russian chain of furniture and home accessories. Includes 43 stores in Russia.

This network has set the following tasks:

  • Raise brand awareness.

  • Increase conversion within the site.

  • Growth in the share of multichannel users.

Thanks to the implementation of Big Data analytics, we got the following results:

  • ROI in multiple product categories increased to 17%

  • The analytics of mailings showed that for 1 ruble of online revenue, there are 4 rubles in offline points of sale.

  • More than 30% of the profits of Moscow hypermarkets come from users of the Hoff.ru website.

Next, we will consider a company that needs no introduction: S7 Airlines.

The company pursued the goals:

  • Increase conversions.

  • Reducing the cost of them.

As a result of implementation:

  • Conversions doubled with the same budget.

  • The cost has decreased by 40%.

Finally, consider a company like CarPrice, which specializes in selling used cars through an online auction.

The wishes of the company were as follows:

  • Reduced traffic costs.

  • Growth in content transfer rate.

Eventually:

  • Traffic costs have decreased by 4 times, without any harm to the quality of content.

  • Thanks to the fast loading of content, users made the decision to buy a car much faster.

And these are not all examples of successful implementation of "big data" in their products, there are thousands of such examples. Therefore, if you are interested in the implementation of big data analytics, this is a reason to consider ready-made options for their implementation. We at AZN Research already use big data analytics in the form of Advanced Analytics Suite 3.0

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