The website is the face of your business. Potential customers will first rate you based on what they see on your site. A modern high quality website with relevant content attracts people who become your customers. If the website does not meet these requirements, the effect will be exactly the opposite.
The modern world does not stop for a minute, everything changes and evolves, which demands more and more demands from various sectors of activity. And of course, a site that produced the "Wow" effect in the 90s can today cause nostalgia at best. Whatever hardware and advanced technologies you use in your business, you will not be updated about visitors to your site if your site is obsolete.
Here are some simple tips you can use to evaluate your site.
1. Complex and heavy site
For a first impression, a person needs about 0.05 seconds. For the impression to be pleasant, the website should not be boring, be clear and simple. Visitors should not have to wonder where they are and where to click to view the portfolio, read the article, place an order, etc.
The interface, the colors, the graphics and the font are important - all of which highlights what's important.
Compare two sites of the same subject.
You do not know what to watch. The eye does not know what to hang on, the navigation bar is also lost. Due to oversaturation, it is difficult to know exactly what the company does.
This simplified presentation makes everything more "open" - with a focus on the product. The attention of the visitor is immediately drawn to the title of the text, the subject of the site is immediately clear.
Which site is the most convenient to browse the catalog? The answer is obvious.
2. Bad graphics
Nowadays, everyone has a smartphone with a rather cool camera that allows you to get high quality pictures with high resolution. If you're not a photographer, storage sites offer many options for quality photo content. There is even a lot of free!
Notice the difference?
Check your site for low quality images, blurry or stretched pictures. If they are, remove them immediately.
3. Too many photos
It is better not to abuse images of photo banks. We have all seen these pictures of happy call center workers, smiling models at the office, and so on. Users know that this is not real and only move away from your real products.
In addition, other companies, including competitors, can use the same images.
Invest in your own photo and create authentic images.
These are by no means all points indicating a site obsolete and of poor quality. We will continue this subject in the near future.
If you, by looking at the points above, understand that it is time to update your websiteь, contact the professionals. AZN will help your business to become better.