What is brand protection?

Brand protection is a system of various technical, administrative, legal and user works that fulfill the function of protecting the intellectual property of a company and its trademarks.

Why brand protection?

• Trademark protection.
  
  As you know, in our time there are many legal and illegal online stores, and the latter are often not averse to using the trademarks of various companies on their websites and accounts in social networks. The scheme is simple - you just need to mark your products with other people's trademarks and sell the resulting counterfeit.

• Loyal customer protection.
  
  Brand protection also means a complete defense system for loyal consumers who value the original brand.

• Sales revenue protection
  
  Illegal sales have an extremely negative impact on the company's income - more than 30% of the potential profit can be lost due to weak or even completely absent brand protection.

How to implement brand protection?

There is hardly a single algorithm that completely nullifies all illegal sale of goods under someone else's trademarks. Unfortunately, the reality is that in the online environment there is always one or another loophole for selling counterfeit products.

Nevertheless, it is quite possible to minimize the risk of receiving any damage from the speculations of scammers if you follow a few simple rules:

• Implementation of the service works regime.
  
  Registration of an employment contract with a separate section on intellectual property. That is, in the end, the exclusive rights to the results of employees' activities within the company belong to the customer.

• Access to various profiles as a trade secret.
  
  To minimize the risks, it is necessary to extend the trade secret regime to the account login data (for example, any social network), and to conclude a confidentiality agreement with the person in charge. This procedure must be repeated if the assigned employee changes.

• Appeal to the antimonopoly authorities.
  
  If the company does not have a registered trademark, conducting business exclusively through social networks, then it is possible to protect interests with the help of antimonopoly services. For example, if you find that a third party is using an impossibly similar brand name or almost indistinguishable from your logo, then it is likely that your company will incur losses, because customers will be misled by the speculations.

Business is increasingly moving into the online sphere, in which, on the one hand, there are many simple and convenient tools for advertising and promoting their brand, but there are also many ways to deceive and dishonestly promote their solutions in the realities of active competition. It is important to remember that a loyal audience, or, as it is now commonly called, subscribers, is the very asset that contributes to the active growth of the company, as well as its profits, and it is extremely important for the company to be able to protect and protect its customers from counterfeiting.