Basics of SEO

In this article, we will look at what SEO is and what is the essence of this technology.

Search Engine Optimization is the process of optimizing a site for its natural promotion to the top of search engines. Nowadays, it is no longer enough just to make a website and release it to people. No! In order for Yandex or Google to show the site to real people, you need to optimize it, i.e. write code so that the promotion algorithms notice the site and start offering it.

The developers themselves are not engaged in this kind of site optimization, there are special SEO-specialists. They follow some basic principles, which I will discuss later.

Obviously, you need to write clean code without errors. But in real conditions, this is not completely feasible. Sometimes the speed of solving a problem needs to be increased, which slows down the time for clean and competent code. Nevertheless, I need to know that gross errors in the code can reduce the expected activity. This also includes the adaptability and performance of the site as a whole, meta tags with a description.

The high loading speed of the site contributes to a longer user stay on it, this greatly affects both user loyalty and the site's position in the top. In the developer tools, you can track the time for loading each page element. Also, to solve this kind of problem, you can use the “state manager” technology, it stores certain states of pages or elements, which allows you not to spend a lot of time loading what is already stored on the user side. Another option is AMP technology. It allows you to speed up mobile pages, for example, by disabling unnecessary functionality.

It is worth noting that there are a huge number of different sites on the Internet that will help diagnose errors in the design of the site, its promotion or code, so now such things are not a problem. However, you should not refuse the help of an SEO-specialist!

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