What business problems does Big Data analysis solve?

In this article, we will look at the tasks that big data analysis solves for business.

Big Data analysis solves the following business problems:

  • Drawing up a more detailed portrait of the target audience and the client, collecting information about the reasons for the outflow of visitors, segmenting clients.

  • Personalization of offers optimization of targeting.

  • Creation of a single up-to-date database with the calculation of errors and finding links.

  • Gathering information about the benefits of the product and its safety.

  • Calculation of risks, combating fraud (for example, in the banking sector).

  • Optimization of logistics, use of equipment, identification of service quality.

Providing a more streamlined and cheaper method of storing data with the ability to generate reports on the desired parameters.

The use of big data has a greater impact on marketing, service, elimination of "weak" links in production, identification of many dependencies in the sale of a product or service.

Practice shows that big data can be used effectively (and even very much), but their integration is not a magic pill that turns any project into a profitable business. You need to understand how big data will help you specifically. We at AZN Research already use big data analytics as a solution Advanced Analytics Suite 3.0 . Perhaps this solution is right for your business.

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