Big Data Market Analysis. TOP 10 new electronic

Currently, everyone is talking about Big Data, but not everyone understands what it is and how it can be used to develop a business development strategy.


Big data is not just data in large quantities (this data is called unstructured), it is a set of tools, methods, and processing approaches for later use of structured information to solve specific problems and goals.

A full 90 percent of all the data in the world has been generated over the last two years.

The term "Big Data" was introduced in 2008 by editor of Nature magazine Clifford Lynch in a special issue devoted to the explosive growth of global information volumes. Although Big Data has existed before.

According to experts, most data streams of more than 100 GB per day fall into the Big Data category.


An example will be the application of Big Data in the market analysis of electronic products. We are in AZN, this market is particularly relevant because the global results of the use of modern gadgets, their operating systems, etc. can be directed to designing a strategy for developing your own business, having learned relevant and demanded by a potential consumer, which means that you can occupy a dominant and timely competitive position in the market.

For the demonstration was chosen the period of Christmas holidays 2016.

Using our Big Data platform, we calculated each product's popularity index by collecting consumer demand data, such as: search engine data, social network signals, and as opinions and assessments on the Internet.

Based on the popularity indicators obtained, the following top 10 electronic products were compiled, which were relevant during the 2016 New Year holidays:

1. Amazon All-New Fire HD 8 Tablet

A brief description of the product
  • tablet 8 ", 1280x800, TFT IPS
  • 16 GB internal memory, microSDXC slot
  • Android 5.1, 1.5 GB RAM, MediaTek MT8163 1300 MHz processor
  • Wi-Fi, Bluetooth
  • dimensions 128x214x9.2 mm, weight 341 g
  • 2 megapixel rear camera
  • front camera 0.3 megapixel
  • accelerometer, gyroscope

2. Bose QuietComfort 35

A brief description of the product
  • Bluetooth headphones with microphone
  • full size
  • work time 20 h
  • active noise cancellation
  • mini jack connector 3.5 mm
  • iPhone support
  • NFC support
  • voice dialing

3. Samsung - Gear Fit2

A brief description of the product
  • fitness bracelet
  • waterproof
  • touchscreen Super AMOLED screen, 1.5 ", 216x432
  • incoming call notification
  • compatibility with Android, iOS
  • sleep monitoring, calories, physical. Activity
  • Weight: 30 g

4. Amazon All-New Fire TV Stick with Alexa Voice Remote

A brief description of the product
  • media player without a hard disk
  • support 1080p (Full HD)
  • play MKV, FLAC, APE
  • HDMI 1.4b interface
  • network connection via Wi-Fi

5. Apple 9.7-Inch iPad Pro with WiFi

A brief description of the product
  • tablet 9.7 ", 2048x1536, TFT IPS
  • built-in memory 32/128/256 GB, without a slot for memory cards
  • iOS, 2 GB RAM, Apple A9X 2260 MHz processor
  • Wi-Fi, Bluetooth
  • dimensions 169.5x240x6.1 mm, weight 437 g
  • 12 megapixel rear camera
  • 5 megapixel front camera
  • work time 10 h
  • accelerometer, gyroscope

6. Google Chromecast Ultra

A brief description of the product
  • media player without a hard disk
  • 4K UHD support
  • HDMI 2.0 interface
  • network connection via Wi-Fi
  • support services: Netflix, YouTube, Hulu Plus, Google Play Movies, Chrome
  • control from a smartphone

7. Apple TV

A brief description of the product
  • media player without a hard disk
  • support 1080p (Full HD)
  • HDMI 1.4 interface
  • tvOS operating system
  • network connection via Wi-Fi and Ethernet
  • support services: iTunes, Apple Music, Netflix, Hulu, HBO, Showtime

8. Apple MacBook Pro 15 with Retina display Late 2016

A brief description of the product
  • processor: Core i7
  • screen diagonal: 15.4 "
  • weight: 1.83 kg
  • optical drive: no DVD
  • 4G LTE: no
  • Bluetooth: yes
  • Wi-Fi: yes

9. Amazon Echo

A brief description of the product
  • smart speaker
  • voice control
  • Bluetooth
  • bass speaker diameter 64 mm

10. Apple EarPods with Remote and Mic

A brief description of the product
  • type of headphones: earbuds
  • headphone type: dynamic
  • connection: with wire
  • iPhone compatibility: yes
  • sensitivity: 109 dB
  • impedance: 23 ohms

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